Expanding the Scope and Increasing Efforts to Deliver Real Benefits

"For my child's wedding, I bought several home appliances and saved over 10,000 yuan through the trade-in policy," said Hua Jiachun, a customer at the Tmall Youpin Home Appliance Experience Store on the west section of Ziqi Avenue in Luyi County, Henan Province, who praised the trade-in policy. Recently, many consumers like Hua Jiachun believe that the introduction of the trade-in policy is a good opportunity to update their old home appliances.

"Our store was one of the first to be included in the 'trade-in' list. This air conditioner originally costs 4,000 yuan, but after the subsidy, it's only 3,200 yuan, saving 800 yuan," said Dong Miao, the store manager of the Luyi Tmall Youpin Home Appliance Experience Store. The subsidy targets not only air conditioners but also refrigerators, washing machines, computers, and various other appliances.

The Little Swan specialty store, located in the middle section of Ziqi Avenue, also experienced a peak in customer traffic. Some customers came to purchase a full set of home appliances for their wedding; others took advantage of the strong promotion to replace multiple appliances at once. Everyone unanimously agreed that the trade-in activity saved them a lot of money and is truly a beneficial policy for the people.

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This year, the trade-in policy for consumer goods has been continuously expanded and intensified, stimulating the potential of the domestic market. Luyi County has seized policy opportunities,联动多方, and implemented comprehensive measures. Major home appliance stores and car dealers have launched trade-in activities, posting "trade-in" subsidy policy signs in conspicuous places, and staff patiently explain the relevant policy details to consumers. Subsidies in real money have injected strong momentum into the consumer market.

While the consumer market in the county is booming, the rural consumer market has also ushered in spring. To effectively promote rural consumption levels and truly improve the quality of life for residents, various townships in Luyi County have fully utilized radio, bulletin boards, WeChat groups, and other channels to promote the trade-in activity policy in all aspects.

Qiu Ji Township in Luyi County organized township and village cadres to go deep into the villages, distribute promotional materials, explain face-to-face, and through example demonstrations, introduce the trade-in policy and specific operation process to residents in detail, increasing the awareness and participation of residents in the jurisdiction. Businesses skillfully integrate trade-in promotional content when organizing entertainment activities, allowing residents to understand the policy in a relaxed and pleasant atmosphere. To ensure the quality of the activity, the local area strictly evaluates and selects merchants participating in the trade-in activity in the jurisdiction from aspects such as reputation and service quality, establishing a full-chain supervision mechanism.

Guo Bei Town is separated from Luyi County by a river, and residents used to choose to go to the county to buy large items. However, in recent days, the business of the home appliance trade-in exhibition and sales service center at Wen Li Square in Guo Bei Town, Luyi County, has been booming, with customers coming to buy home appliances in an endless stream. "Since the activity started, there have been many people coming to inquire and buy every day," said Liu Pingxue, the person in charge of the Guo Bei Town home appliance trade-in centralized exhibition and sales service center. The exhibition and sales service are directly delivered to the doorstep, and nearby residents can see the exhibits and understand the policy as soon as they go out, and the delivery and after-sales service are also closer and more convenient.

"In addition to large items such as cars and home appliances, the trade-in work for electric bicycles and home decoration kitchen and bathroom is also progressing steadily," said Yuan Ji Ye, deputy director of the Luyi County Bureau of Commerce. At present, the county has a large number of old electric bicycles and home decoration kitchen and bathroom, and with the launch of related activities, it is expected to drive a new wave of consumer enthusiasm.

Fei Quanfa, a second-level inspector of the Henan Provincial Department of Commerce, said that from September 10 to December 31, Henan will subsidize individual consumers who purchase eight types of home appliances including refrigerators, washing machines, TVs, air conditioners, computers, water heaters, household stoves, and range hoods. Among them, products with second-level energy efficiency or water efficiency will be subsidized at 15% of the final selling price; products with first-level energy efficiency or water efficiency will be subsidized at 20% of the final selling price. Each consumer can subsidize one product per category, and the subsidy for each product does not exceed 2,000 yuan. Consumers can search for the "Henan Province Consumer Goods Trade-in Service Platform" applet through the Yunshanfu APP, log in to the home appliance subsidy area, complete real-name authentication, obtain subsidy qualifications, and enjoy direct payment deduction when paying for the goods.Not long ago, the General Office of the Henan Provincial Government issued the "Henan Province's Plan to Strengthen Support for Large-Scale Equipment Updates and Consumer Goods Exchange for the Old," setting annual targets for the intensified support of the "two new" initiatives, clarifying key tasks and specific measures. It is understood that Henan Province will allocate 10 billion yuan for key areas such as the scrapping and updating of old operating trucks, agricultural machinery, cars, new energy buses and power batteries, and the exchange of old home appliances for new ones.

Iterative upgrades promote domestic demand

Walking into the Suning Plaza located in Kundulun District, Baotou City, Inner Mongolia Autonomous Region, the flow of customers is noticeably higher than usual, especially in the Suning Appliance area, which is even more bustling. "Usually, the daily sales of the entire home appliance store are less than 200,000 yuan, but these days the average daily sales can reach more than 2 million yuan. This is mainly due to the current implementation of the home appliance exchange policy for the old," said Feng Chaoyang, General Manager of Suning Appliance Baotou Region.

Feng Chaoyang told reporters that consumers can not only enjoy national subsidies when purchasing home appliances here, but also enjoy mall subsidies and brand subsidies, etc., which accumulate to a considerable discount. "From the current sales data, refrigerators and washing machines are more popular. The substantial discounts have stimulated consumer demand and helped consumers pursue a quality life."

Under the impetus of the home appliance exchange policy for the old, the stores under Tongli Home Appliances Co., Ltd. in Baotou City have also ushered in a sales boom. Zhang Shuxin, the company's procurement and sales director, told reporters that the national subsidy for home appliance exchange for the old started on September 17th. Tongli Home Appliances quickly responded, cooperated with the policy implementation, organized various home appliance brands to integrate bank policies, forming "national subsidy + Tongli subsidy + old machine subsidy + factory subsidy + bank subsidy + shopping gifts" and other multiple discounts, with the highest discount reaching up to 60%. In addition, Tongli Home Appliances has increased advertising efforts and organized employees to carry out activities such as "delivering policies to the community, explaining national subsidies to neighbors," which has greatly increased sales volume.

A resident of Baotou, Gao Wa, bought a refrigerator through the old-for-new policy at Tongli Home Appliances, "It cost more than 5,000 yuan, I think it's quite suitable. The usual discounts are limited, but this time the various activities叠加 up to more than 1,000 yuan in discounts, which is quite substantial."

"From the current data, the launch of the old-for-new activity has significantly driven store sales, with a year-on-year increase of 35%; consumers mostly buy products that meet the national subsidy range of first and second-level energy efficiency or water efficiency, with sales accounting for more than 85%. Various promotional activities make everyone more fond of mid-to-high-end products, which truly drives the improvement of consumer quality of life," Zhang Shuxin said, expressing hope that on the basis of the current subsidized products, some categories that are not currently subsidized but loved by consumers, such as vacuum cleaners, floor washing machines, window cleaning robots, etc., can be added, aiming to guide consumers to buy green, intelligent, energy-saving new products, promote resource recycling, and promote green consumption.

Reporters learned from the Baotou City Bureau of Commerce that this year, in order to better meet the expectations of the masses, promote the iterative upgrading of home appliance consumer goods, stimulate market vitality, and release consumption potential, Baotou City has taken the "Consumer Promotion Year" as a starting point, and carried out a variety of consumer promotion activities around the old-for-new of home appliances through government subsidies, enterprise concessions, and financial institution support. On September 17th, it took the lead in launching and operating the old-for-new mini program for home appliances in the entire autonomous region. To date, 88 enterprises in the city have participated in the old-for-new activity of home appliances, holding more than 200 consumer promotion activities, arranging 150 million yuan for home appliance consumer promotion subsidies, issuing more than 200,000 consumption coupons, and redeeming more than 45,000. Currently, the city's home appliance sales have exceeded 150,000 units, with sales reaching 430 million yuan, of which nearly 30,000 units have been exchanged for the old, with sales exceeding 90 million yuan.

"The old-for-new of home appliances can promote the green upgrade of the home appliance industry, promote the optimization of consumption structure, and not only promote consumption and drive market prosperity, but also promote energy saving and emission reduction," said Qi Ying, Vice Chairman of the China Home Appliance Business Association and General Manager of Tongli Home Appliances. Relevant departments should play a supervisory and guiding role, vigorously publicize the new round of old-for-new policies, widely publicize the concept of green consumption, improve public environmental awareness, and guide consumers to actively participate in this old-for-new activity of home appliances.

The person in charge of the Baotou City Bureau of Commerce said that next, Baotou City will adhere to the "government builds the platform, enterprises participate, and the whole people share" approach, maximize the effectiveness of special funds, rely on the Yunshanfu platform, carefully select home appliance sales enterprises, actively carry out old-for-new home appliance consumer markets and other activities, take the initiative to connect with financial institutions such as the Postal Savings Bank, and fully grasp the work of old-for-new home appliances in the city through government distribution of consumption coupons, enterprise payment concessions, and bank card discounts. With high-quality supply to meet the new expectations of the masses and create new market demands, promote the iterative upgrading of consumer spending, and provide consumers with a full and exciting consumption feast.